Premium entertainment and imaginative active play for younger children and families.
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RESEARCH · STRATEGY · DEVELOPMENT · EXPERIENCE
A New Generation of Family Entertainment Parks
We connect research, operating experience, imaginative concepts and technology to create places where families play, explore, create, develop and connect.
01 / OUR APPROACH
Not just another park.
Not just another park.
A better reason to return.
Structural Gaps We Are Working to Close
- Novelty wears off. Static attractions become familiar, leaving families with fewer reasons to return.
- Progress is invisible. Children rarely see or share how their skills and achievements grow between visits.
- Connection is too limited. Experiences offer too few opportunities for lasting friendships and family collaboration.
- Parents are passive. Adults often watch from the sidelines instead of participating alongside their children.
- Development is overlooked. Play is not consistently connected to curiosity, creativity and useful life skills.
- The visit ends at the exit. Projects, challenges and family engagement seldom continue beyond the park.
- 128 gaps in total. Read more about the gaps we revealed →
02 / OUR EXPERIENCE · TRACK RECORD26 Parks. 20+ Years. 300+ Events.
26 Parks. 20+ Years. 300+ Events.
100+ Publications.
OUR CONCEPTS
Active play and sportainment for children, teens and families.
zamania.ae →Interactive entertainment and technology-supported play.
hellokids.ae →Activity, exploration, creation, development, presentation and celebration.
futureexperiencepark.com →Research, events and initiatives for children and families.
kids2026.com →Dubai · Opened in 2026
Bahrain · Opened in 2026
Dubai · Opened in 2024
Abu Dhabi · Opened in 2025
03 / AREAS OF EXPERTISEFrom first insight to
From first insight to
long-term performance.
Market Research
Family demand, segmentation, interviews, surveys, local competition and unmet needs.
Site & Feasibility
Trade areas, shopping-center traffic, location screening, scenarios and evidence gaps.
Landlord Strategy
Property positioning, tenant fit, space requirements and commercial negotiations.
Concept Development
Formats, zones, visitor journeys, age-appropriate activities and experience design.
Equipment & Technology
Attraction selection, interactive equipment, creative stations, AI tools, CRM and digital platforms.
Experience & Loyalty
Changing themes, memberships, levels, recognition and reasons for repeat visits.
Marketing & Activation
Community outreach, schools, partnerships, promotions and Family Expo testing.
Operations & Scaling
Management systems, performance, multi-format operations, licensing and future franchising strategy.
04 / FAMILY DESTINATIONSMore than a venue.
More than a venue.
A reason to come together.
SHOPPING MALLS & CENTERSTurn shopping centers into
Turn shopping centers into
family destinations.
Transform underused retail space into a connected mix of active entertainment, enrichment, food, events and experiences that encourage recurring family visits.
Discuss a Shopping Mall →
CITIES & COMMUNITIESCreate places that
Create places that
attract families.
Develop recreation, discovery, creativity and participation across neighborhoods, municipalities and mixed-use communities, supported by schools and local organizations.
Discuss a Community Project →
05 / THE NEW PARK MODELMove. Discover. Make.
Move. Discover. Make.
Learn. Connect. Celebrate.
01 / ACTIVITY
Physical Activity
Climbing, ropes, slides, movement, games and active fun.
02 / EXPLORATION
Exploration Zone
Space, energy, science, climate, professions and future cities.
03 / CREATION
Creativity Zone
Game design, robotics, storytelling, music, movies and making.
04 / DEVELOPMENT
Development Zone
Strategy, memory, problem solving, mathematics and collaboration.
05 / SHOWCASE
Presentation Zone
Showcases, performances, competitions and sharing achievements.
06 / CELEBRATION
Celebration Zone
Birthdays, family milestones and community gatherings.
A FAMILY OF CONCEPTS
One Vision, Multiple Formats.
From a flagship destination to a neighborhood club or temporary pop-up. A scale for different communities, sites and budgets.
Discuss the Right Format →
| Format | Typical Area | Site Fit |
|---|---|---|
| Family Entertainment Park | 20,000–40,000 SF | Destination or anchor space with significant clear height |
| Family Entertainment Center | 8,000–20,000 SF | Shopping center, mixed-use development or large community site |
| Family Entertainment Studio | 3,000–10,000 SF | Smaller retail or neighborhood destination |
| Family Entertainment Club | Up to 3,000–4,000 SF | Neighborhood retail or community location |
| Family Entertainment Pop-up | Flexible temporary footprint | Shopping-mall atriums, events, booths and pilot activations |
06 / DIGITAL & ONLINE EXPERIENCES
The park experience can continue beyond the visit.
Digital stations help children create, explore and collaborate inside the park. Cloud-connected platforms can keep projects, challenges, progress and family community alive between visits.
- Game development and creative studios
- AI-powered discovery and adaptive challenges
- Family profiles, levels and rewards
- Cloud services and online communities
07 / RESEARCHStudy families.
Study families.
Then design for them.
Families’ Interview
Help us improve family entertainment. Briefly describe your family’s experiences, what you enjoy and what could be better.
Current research studies
Research in progress · Results are reported as available
STUDY 01 · 8–10 MIN
What Matters Most to Families?
Help prioritize the experience qualities that matter in choosing a family entertainment park. Includes open-ended feedback and an attribute-ranking exercise.
Take Part →
STUDY 02 · 10–12 MIN
Design the Best Family Park
Share your vision, choose a preferred mix of activities and discover the trade-offs families are willing to make in the next generation of parks.
Take Part →
STUDY 03 · 7–9 MIN
Which Park Creates Greater Demand?
Review one proposed park concept in a research experiment and help us measure family interest, likely demand and concept appeal.
Take Part →MARKET OPPORTUNITY
Open full Gap Score map →Mapping Underserved Family Entertainment Markets
Explore our county-level Gap Score heat map, combining child population with the supply of entertainment venues for an early look at market opportunity. Scores are a screening tool; each site requires local validation.
County Gap Score
10+ · Very high gap5–10 · High gap3–5 · Moderate gap1–3 · Some gap0–1 · Well coveredBased on source research data. Zoom or select a county to inspect its Gap Score.08 / FAMILY EXPOS & FIELD TESTINGEvents bring families in.
Events bring families in.
Evidence helps us grow.
We organize Family Expos, Children's Business Fairs, community activities and partner showcases. Events also provide an early test of location visibility, family interest and marketing before a much larger park investment.
09 / BOOKS & PUBLICATIONSResearch into practice.
Research into practice.
Ideas into books.
How to Build the Best Activity Park
A practical guide to planning, developing and improving activity parks.
Explore the book →
Kid-Friendly World
Ideas for building experiences and communities with children and families in mind.
Explore Kid-Friendly World →
Family Entertainment Parks for Shopping Destinations
Family-driven traffic, retail transformation, activation and destination value.
Discuss this topic →
Family Entertainment Parks for Cities & Communities
Community recreation, local partnerships and family-oriented development.
Discuss this topic →10 / IDEAS & INSIGHTS
Questions worth exploring.
FEC GAPSThe FEC Gap: What Family Entertainment Parks Leave Unresolved
A framework for addressing recurring weaknesses in traditional park experiences.
SCIENCE OF PLAYThe Neuroscience of Play: Why Children Climb, Jump, Slide, Explore, and Repeat
How motivation, exploration and physical challenge shape children’s experiences.
INVESTMENTInvest in the Parks of the Future, Not the Outdated Parks of the Past
What to consider when examining the next generation of family entertainment concepts.
PARENT INTERVIEWSWhat Parents Want from Family Entertainment Centers: Beyond More Attractions
Family perspectives on value, variety, safety, comfort and repeat visits.
FUTURE OF FECThe Family Entertainment Park of the Future
Integrating activity, exploration, creation, development and belonging.
REPEAT VISITSNovelty Decay: Why Children Get Bored With the Same Family Entertainment Park
How familiar attractions can lose their appeal and why evolving content matters.
11 / WHO WE WORK WITH
Every place has a family opportunity.
12 / LET'S COLLABORATE
Let's build a better future for family entertainment.
Whether you're reimagining a shopping center, creating a community destination, developing a park, evaluating an investment or exploring a technology partnership—let's discuss what could work.
Shopping centersCities & communitiesPark operatorsInvestors & developersResearch & technology
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